Puro | Cultural Precinct

Puro is a project rooted in place, culture, and community. As a cultural precinct, its identity needed to reflect the essence of Nuquí and the regenerative approach behind the initiative. From the beginning, the most important concept was community, the idea that connects people, land, and experience.

The name Puru comes from the Emberá language, where it means community. Its similarity to the Spanish word Puro (pure) adds a second layer of meaning: something that keeps its original nature, untouched and authentic. This duality created a strong foundation for the brand.

The visual identity was designed to reflect the environment and the values of the project. The colour palette was drawn directly from the site, tones found in the landscape, vegetation, and coastline, allowing the brand to represent the place with accuracy and respect.

The logo is an abstraction of the trees and the ocean, combining the shape of a wave with the silhouette that Nuquí forms on the map of Colombia. This creates a symbol that is both geographical and emotional: a mark that belongs to the land and the people who inhabit it.

Typography and visual elements were chosen to express clarity and balance. Clean lines, fresh colours, and a simple, easy‑to‑read typeface communicate ideas such as freshness, balance, and purity, all central to the project’s purpose.

Including the description “Cultural Precinct” provides clarity for future users, helping them understand the nature and intention of the project at a glance.