Dekora | Pro Painters

Dekora had a clear goal: to create a logo that felt relatable, high‑end, and easy to understand, while subtly incorporating the Italian flag as a nod to his heritage. He wanted a symbol that was memorable, simple, and strong, something that could stand on its own and instantly connect back to his name.

The logo combines text and symbol through the interplay of the D, E, and vertical lines, creating a subtle reference to the Italian flag without becoming literal or overwhelming. This balance gives the symbol personality while keeping it clean, modern, and versatile.

A finer, more elegant typeface reinforces hierarchy and clarity, helping the overall design feel refined yet still approachable. The choice of green as the primary colour represents vitality, growth, and energy, qualities that align naturally with Ezio’s work. The expanded colour set demonstrates how the brand can adapt to more expressive palettes, highlighting confidence with colour and a willingness to embrace creativity.

Throughout the process, I intentionally avoided literal painting imagery such as brushes, rollers, or spray guns. Because the word painter already communicates the profession clearly, the identity didn’t need visual clichés. Instead, the design leans into a more elevated look, using bold shapes and softer curves to express professionalism with a touch of playfulness.

The result is a logo system that feels modern, memorable, and aligned with Ezio’s vision, an identity that stands out in the industry while staying true to his roots, his craft, and the quality of his work.